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Comodoro Rivadavia | 26/05/2016
PAE launches a Substance Abuse Prevention Campaign in Secondary Schools from Comodoro Rivadavia and Rada Tilly
The initiative is expected to reach more than 15, 000 students in the next three months.

Pan American Energy (PAE) has launched a Substance Abuse Prevention Campaign aimed at first, second and third-year students from the secondary schools in the region. The initiative was coordinated with the Education Ministry from the province of Chubut and Nuevo Comodoro Foundation.

The campaign seeks to reach more than 15,000 students from Comodoro Rivadavia and Rada Tilly, and aims to raise awareness about substance and alcohol consumption among teenagers by means of didactic games that link theoretical knowledge with personal experience.

The initiative will be implemented in different schools and is coordinated by a team comprised of a representative from FORO 21, a Therapeutic Rehabilitation Assistant and a Substance Abuse Prevention Expert, both of whom were trained with the Substance Abuse Prevention Program that has been conducted since 2014 by Nuevo Comodoro Foundation and PAE, among others.

From FORO 21, Mauro Ruffino said about the campaign, “teenagers are more exposed to substance abuse. Several studies have shown that the younger they start experimenting with drugs, the more likely it is for substance consumption and abuse to become a habit that is increasingly harder to give up. That is why prevention is so important, and so we need a system to survey teenagers’ needs, motivations and interests and a place where teenagers can speak freely. Against this background, the ideal thing is to offer youngsters some guidelines so that they can make responsible, informed decisions, and to promote open dialogue to know their concerns, fears and anxieties. The key approach is to listen to them.”

Agustina Zenarruza, from Institutional Relations at Pan American Energy, stated the following “it is crucial that we address the issue of substance abuse and this campaign allows us to work in a virtual circle that we created three years ago together with Nuevo Comodoro Foundation. To implement this initiative we are working with Therapeutic Rehabilitation Assistants and Substance Abuse Prevention Experts that were trained with the Substance Abuse Prevention Program. By coordinating our work with public and private institutions and the civil society, we are able to use a comprehensive approach to address the issue of substance abuse and thus implement our training, prevention and dissemination actions in different environments.”

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About FORO 21
FORO 21 is company that develops content, CSR programs and strategic communication and awareness campaigns. Through innovative proposals that include educational campaigns, audiovisual and digital production, emotional marketing campaigns and volunteer programs, FORO 21 has partnered with companies, government agencies and NGOs in Argentina and Latin America. Its mission is to facilitate a Cultural Transformation by working together with the private, public and social sectors.


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